Thursday, January 14, 2010

Social Media: Fad or Revolution?

As we know, the world is changing...fast.  It's an amazing time to be alive, especially if you make your living as I do in media, communications, art.  The tools now at our disposal are head-spinning.  Check out this video from 2009 that will both inspire and overwhelm you.

I showed this to my "Entertainment Distribution & Promotion" class I teach at Belmont University.  They sat in stunned silence when it was over.




So...are you overwhelmed? Inspired? Scared? Excited? Let me know. I'd love to get your perspective.

2 comments:

Susie Finney said...

Interesting video, although I think I've seen it elsewhere before. It really is interesting seeing the communications equation change, with videos going "viral", and all of the networking.

I don't know much about the statistics, but personally I can say that when I'm looking for new music (which is one of my big interests), I'm more likely to listen to recommendations from friends, even those I've never met "in the real world." And I've been regaining interest in one of my fave bands recently because one of the members is involved on a near-daily basis on his facebook fan page. Effective, I think so! :)

D2 said...

Thanks, Susie. The clip was first published in summer of 2009. It's an updated take on a clip that a media company used at a conference in 2008.

I showed it to my class at the university because I thought they needed to be aware of the scope and speed at which communication and information vehicles are changing...how the way people discover, are persuaded to try, and then ultimately consume information, art, ideas, opinions, etc.

Thanks for the comment.